Mission

Just For Kicks Swimming is a 501(c)(3) swimming organization that develops and provides swimming lessons to the underserved and underprivileged to reduce drowning rates of minorities and urban youth.  We provide swimming lessons to those who don’t have access or cannot afford them, decreasing the drowning rates for minorities and urban youth. Our principles are as follows:

Balance

We balance high quality swimming lessons with low or no costs to the participant.

Adaptation

We adapt aquatic programs to the needs of our participants.

Commitment

We commit to improving the lives of our participants and employees, no matter what adversity comes our way. 

Inclusion

We work to create a diverse and inclusive community to combat disease rates for every ethnicity, race and gender in urban populations.

Innovation

We improve the skills of our employees and participants through the innovation of our swimming practices and programs. 

Humility

We humbly understand the notion that we cannot succeed without our participants and employees, and will show appreciation at all times. 

 Learn about our founder and director by clicking the button below